Platform & Influence
This section discusses a sample of 16-18 year old's consumer preference on factors such as media platform, the product/service's influence on the environment or society, and the sample's preference among certain influential factors. Social media platforms, social issues, and product/service qualities considerations are the main topics being discussed on this page. To view the drawbacks of this study, please visit the drawbacks tab in the menu.
Platform
1.) The 16-18 year old age group sample mostly have Instagram, Snapchat, Tik Tok, and Whatsapp.
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2.) When the question asked which social media app the sample is most active on, the results showed strong preference for Tik Tok, Instagram, and Snapchat.
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3.) It can be determined that Whatsapp is used by a significant portion of the sample, but is not regularly used.
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4.) Twitter and Discord were ranked most popular behind the top four listed above. These were not used regularly for about 94.1% of the sample.
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5.) The same answer choices were used in both questions to maintain consistency.
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6.) The goal of these questions was to understand a trend among this age group for social media platform preference.
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7.) This information can be used to help target this age group through utilizing settings such as advertisements, stores, or activity areas on these applications.
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8.) The 20.6% on the pie chart is Snapchat, the legend list was too long.
Influence
1.) The 16-18 year old age group is mostly influenced by diversity as a social issue, in comparison to animal testing, effect on environment, and support for those in need or the underrecognized.
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2.) Out of all factors of a product/service, when asked which factor they give the most importance to, this age group determined that the value of the product is most important, with other's recommendation, cost, and aesthetic following closely behind.
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3.) A large variety of answer choices were used to determine specificity.
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4.) The goal of these questions was to understand what factor this age group considers the most important when deciding to buy a product or service, and which social issue this age group gives highest value to when deciding to buy a product or service.
