Aesthetic & Audio
This section discusses a sample of 16-18 year old's consumer preference on factors such as aesthetics and audios. Music, color, and hue are the main topics being discussed on this page. To view the drawbacks of this study, please visit the drawbacks tab in the menu.
Audio
1.) The 16-18 year old age group sample prefers rap/hip hop and a smaller portion prefers pop over all other music genres.
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2.) This age group strongly dislikes country music and some dislike Indie music.
However, the sample's view on Indie music is mixed equally, so not using it altogether would be best.
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3.) The same answer choices were used in both questions to maintain consistency.
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4.) The goal of these questions was to understand a trend among this age group for music preference.
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5.) This information can be used to help select music that will appeal to this age group in settings such as advertisements, stores, or activity areas.
Aesthetic
1.) The 16-18 year old age group sample strongly prefers blue and black, with a smaller portion preferring green.
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2.) They strongly dislike orange and yellow, with a smaller portion disliking pink.
3.) In terms of color hue, this age group strongly prefers neutral colors like beiges and nudes in comparison to dark and dull colors or bright and vibrant colors.
4.) The portion of the sample that prefers bright and vibrant is similar to the portion that prefers dark and dull. Very few chose pastel color as their most preferred hue.
5.) The same color choices were used in the color questions to maintain consistency.
6.) The goal of theses questions was to understand a trend among this age group for aesthetics preference.
7.) This information can be used to help select music that will appeal to this age group in settings such as advertisements, stores, or activity areas.
