The End is Near

The Original Work Focused Part 2:

After researching for many hours in depth, gathering and compiling research, and conducting surveys, my Original Work project is almost at a close. I previously gathered information on the Big Five Personality Traits (Goldberg et al., 2006; McCrae & Costa, 1999; McCrae & John, 1992) and facets. This information proved useful in understanding the different qualities that affect consumer behavior, and specifically helped me ask questions based on them to help differentiate consumer behavior pertinent to age.

After gathering these traits and facets, I created a survey that asked questions based on the traits to see how various ages perceive different pieces of information and also understand their preferences. This included asking questions about the people's goals.

This helped me assess where their priorities and hopes lie, to help better understand my consumers. I also researched and learned about the top, highest-consuming age groups.

I am currently gathering survey results and plan to assess them once enough results are presented.

One issue is gathering enough members of all age groups to take the survey, so it will require me to step out and request survey takers. I plan to then analyze the survey results and formulate strategies, data compilation, and a database to contain the information gathered.